06.08.20
CANCER LEAGUE
ILLUSTRATION
COMMISION
CANCER LEAGUE
ILLUSTRATION
COMMISION
This is the most challenging project I have worked on. Since I was a child, I have learned to draw, and I have always wanted the opportunity to express my love for drawing in a project that would give me enough creative freedom. That project came hand in hand with a campaign that would seek to raise awareness throughout Colombian society about stomach cancer, one of the most devastating and dangerous.
Together with the art directors of BBDO Colombia, I developed these illustrations showing three evil historical characters who shared a similar outcome. From that fact would be born the concept of the campaign: "Stomach cancer is more dangerous than the most dangerous."
Below, you will see the result of two months of continuous work on strokes, tendinitis, and many Red Bulls.
We created textures with letters from the historical archive.
Fermi references.
Composition.
Napoleon references.
Composition.
Popeye references.
Composition.
Props.
