CANCER LEAGUE / AWARENESS CAMPAIGN
YEAR: 2020 / Idea: ANITA-MARSI / ART: mondi​​​​​​​
This is the most challenging project I have worked on. Since I was a child, I learned to draw, and I always wanted to have the opportunity to express my love for drawing in a project that would give me enough freedom to create. That project came hand in hand with a campaign that would seek to raise awareness throughout Colombian society about stomach cancer, one of the most devastating and dangerous.
Together with the art directors of BBDO Colombia, I developed these illustrations showing three evil historical characters who shared a similar outcome. From that fact would be born the concept of the campaign: "Stomach cancer is more dangerous than the most dangerous."
Below, you will see the result of two months of continuous work on strokes, tendinitis, and many Red Bulls.
General Assets:Â We created textures with letters from the historical archive.
Enrico Fermi - References
Enrico Fermi Composition
Enrico Fermi's Key Visual
Napoleon Bonaparte - References
Napoleon Bonaparte Composition
Napoleon Bonaparte's Key Visual
Popeye - References
Popeye Composition
Popeyes's Key Visual
Props
