UN / Don't buy, adopt
YEAR: 2019Â / Idea: SANCHO BBDO/ ART: mondi
Every year, the number of pets purchased as Christmas gifts increases; however, within an average of 3 to 4 months, these pets are forgotten and discarded on the streets across Colombia. To address this problem, we partnered with Animal Defender International to create a campaign to raise awareness among parents and children about responsible pet ownership.