HASBRO/ reimagine WITH PLAY-DOH
YEAR: 2020 / Idea: MONDI-JIME / ART: mondi
COVID was our reality back in 2020. And that reality made us think of a tool to overcome all the challenges of the new world order: imagination. At that moment, that was the best invitation we could make to young and old alike to adapt, change, improve, and solve.
We invited the world to reimagine life with Play-Doh.
