PEPSI / SCAN THE HOOD
YEAR: 2023 / Idea: mondi-MANU/ ART: mondi
We've challenged how QR codes are perceived to better connect with local communities and their culture.
As Pepsi, a brand that dares to challenge convention, we sought to make our promotional QR codes more famous. To achieve this, we reimagined how these codes are designed and scanned, creating a unique visual system inspired by the distinct identity and character of the diverse neighborhoods throughout the country.
