ALSEA / EAT, EAT, WIN!
YEAR: 2020 / Idea: MONDI-MARSI / ART: mondi
We created a loyalty route for the Alsea group, which includes the brands Domino's Pizza, PF Chang's, Starbucks, and Archies. Our stunt consisted of earning points when buying products in any of these brands to redeem them for prizes in a route that united the menus of the four Alsea brands for the first time. These were the main characters for the campaign.
