CW TV /
Channel 39
Channel 39
YEAR: 2023Â / AGENCY: ALALUNA / BRAND DIRECTOR: mondi
At our agency, we breathe life into brands, and WSFL is no exception. As the creative minds behind the rebranding and marketing strategy for this iconic South Florida network, we've immersed ourselves in the vibrant culture and pulsating energy that defines the region.Â
From conceptualization to execution, we've crafted a brand identity that resonates with the spirit of South Florida - bold, dynamic, and full of promise. Our team's dedication to storytelling, design excellence, and strategic vision has propelled WSFL into the hearts and homes of viewers across the state. Explore our portfolio to see how we turn ideas into unforgettable experiences, one brand at a time.
LOGO APPLICATIONS
For each content section within 39, we developed a logo ID that identifies each one always accompanied by our main symbol. Each content section will be differentiated by a color range specifically chosen to reflect
the essence of each one.
the essence of each one.
COLOR CONCEPT: Dynamic Sunlight
We are inspired by the sky's colors and the gradients produced by sunlight at different times of the day (time slots). We call this dynamic sunlight a graphic concept that, through color, will help us position ourselves as the network with the content that accompanies the audience at any time.
