BBC / KINTSUGI 愛する
YEAR: 2021 / Idea: mondi-MANU / ART: mondi
The road to greatness is full of mistakes, failures, lessons, learnings, and failed attempts. At BBC, we know this all too well.
That's why we created a campaign that didn't talk about our triumphs but told the story of all our learnings and honored our "scars" with different actions.
